NFT Influence Playbook: Lessons from 6 Web3 Giants

Introduction

As the NFT and Web3 landscape matures, influencer-driven narratives have become critical for brand visibility, community engagement, and market trendsetting. This report examines six of the most influential Twitter personalities in the NFT space: Gary Vaynerchuk, Pranksy, Beeple, Cozomo de’ Medici, Farokh, and Punk6529. Through detailed behavioral and content analysis, we uncover best practices that can inform the marketing strategies of emerging projects like Eternal Garden.

1. Gary Vaynerchuk (@garyvee)

Followers:

3.1M

Tweet Behavior:

Tweets frequently, often multiple times a day.
Content includes motivational messages, NFT project promotions, personal insights, and educational threads about NFTs and entrepreneurship.

Social Media Usage:

Active on Instagram, YouTube, TikTok, and LinkedIn.
Cross-promotes content across platforms, especially using video snippets from his YouTube channel and podcasts.

Content Analysis:

Focuses on entrepreneurship, motivational content, and NFTs.
His most engaging tweets are motivational and educational, often including calls to action that encourage follower interaction.

Follower Engagement:

Actively engages with followers through replies and retweets.
Hosts regular Twitter Spaces and Q&A sessions to interact with his community.

Meme Usage:

Occasionally uses memes related to entrepreneurship and self-improvement to engage followers.

Trend Setting:

Known for creating trends in the NFT space, such as the launch of VeeFriends, which combines NFTs with real-world perks.

Hashtag Strategy:

Uses hashtags like #NFT, #VeeFriends, and #NFTCommunity to reach a broader audience.

Network and Following:

Follows other NFT influencers, entrepreneurs, and thought leaders.
Builds his network by collaborating with other influencers and conversing on Twitter Spaces.

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2. Pranksy (@pranksy)

Followers:

443.1K

Tweet Behavior:

Tweets daily, focusing on NFT drops, market trends, and personal NFT acquisitions.
Content is primarily promotional and informative, focusing on specific NFT projects.

Social Media Usage:

Active on Instagram and occasionally shares content on YouTube.
Uses Twitter as the primary platform for NFT-related announcements.

Content Analysis:

Tweets often feature images of new NFT acquisitions and highlights from NFT marketplaces.
High engagement on tweets announcing new NFT purchases or significant market movements.

Follower Engagement:

Engages followers by retweeting their comments and participating in discussions.
Conducts giveaways and competitions to maintain follower interest.

Meme Usage:

Uses memes sparingly, focusing more on informational content.

Trend Setting:

Sets trends by highlighting emerging artists and new NFT projects, influencing market interest.

Hashtag Strategy:

Utilizes hashtags like #NFT, #CryptoArt, and #NFTCommunity to maximize reach.

Network and Following:

Follows and interacts with other top NFT collectors and influencers.
Collaborates with other influencers on joint projects and promotions.

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3. Beeple (@beeple)

Followers:

748.2K

Tweet Behavior:

Tweets several times a week, focusing on his digital art and NFT sales.
Shares both promotional content and personal artistic insights.

Social Media Usage:

He is active on Instagram, where he shares his digital art.
Cross-promotes content from Twitter, Instagram and other art platforms.

Content Analysis:

Themes include digital art, satire, and commentary on current events.
Most engaging tweets feature new art pieces and announcements of upcoming drops.

Follower Engagement:

Engages followers through comments and occasional Q&A sessions.
Uses visual content to attract and retain followers.

Meme Usage:

Often incorporates meme culture into his art, making his content relatable and shareable.

Trend Setting:

Influences trends through his unique art style and high-profile NFT sales.

Hashtag Strategy:

Uses hashtags such as #NFT, #DigitalArt, and #CryptoArt to reach art enthusiasts and collectors.

Network and Following:

Follows and interacts with other digital artists and influencers.
Frequently collaborates with other artists on NFT projects.

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4. Cozomo de’ Medici (@CozomoMedici)

Followers:

287.3K

Tweet Behavior:

Tweets regularly, focusing on NFT acquisitions, art promotions, and industry news.
Content is a mix of promotional and informative tweets.

Social Media Usage:

Primarily active on Twitter, with occasional posts on Instagram.
Promotes interviews and collaborations with major art institutions on multiple platforms.

Content Analysis:

Focuses on high-value NFT art and collaborations with other artists.
Engaging tweets often include announcements of significant art purchases and partnerships.

Follower Engagement:

Engages with followers through retweets and discussions.
Hosts art-related events and Twitter Spaces to interact with the community.

Meme Usage:

Rarely uses memes, focusing more on art and serious content.

Trend Setting:

Sets trends by promoting high-value NFT art and engaging in significant collaborations.

Hashtag Strategy:

Uses hashtags like #CryptoArt, #NFT, and #Art to connect with art collectors and enthusiasts.

Network and Following:

Follows and interacts with significant artists and art institutions.
Builds a network through high-profile art acquisitions and donations to museums.

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5. Farokh (@farokh)

Tweet Behavior:

Frequency and Timing:
Farokh tweets multiple times daily, typically during peak engagement hours. He actively uses Twitter to share updates and insights and engage with his followers.
Content Types:
His tweets range from promotional content about his projects like Rug Radio to personal insights and industry news. He often shares motivational and community-centric messages that reflect his personality and values.

Social Media Usage:

Platforms:
In addition to Twitter, Farokh is active on Instagram and Clubhouse. He utilizes these platforms to amplify his reach and cross-promote his content.
Cross-promotion:
He often shares links and highlights from his Twitter discussions on Instagram and vice versa, ensuring a cohesive social media presence.

Content Analysis:

Themes:
His tweets focus on NFTs, decentralized media, community building, and personal growth. He frequently discusses the potential of NFTs and the importance of community in the Web3 space.
Engaging Tweets:
Farokh's most engaging tweets often involve significant announcements or collaborations within the NFT community. His transparency and direct communication style resonate well with his audience.

Follower Engagement:

Methods:
Farokh engages with his followers through replies, retweets, and hosting Twitter Spaces. He is known for his interactive and responsive approach, often addressing follower questions and comments.
Community Building:
He has built a strong community through consistent interaction and by providing valuable insights and opportunities for followers to participate in discussions.

Meme Usage:

Usage:
Farokh uses memes sparingly but effectively, usually to illustrate points humorously or to engage with the community in a relatable manner.
Creation:
He leverages popular meme formats and occasionally custom-created memes relevant to the NFT and crypto space.

Trend Setting:

Techniques:
Farokh sets trends by being an early adopter and vocal advocate of new NFT projects and decentralized media concepts. His influence is amplified through his extensive network and active engagement.
Viral Content:
Major announcements and collaborations often go viral, supported by his strategic use of social media and active community participation.

Hashtag Strategy:

Types:
Uses hashtags like #NFTs, #Web3, and #RugRadio to reach relevant audiences and enhance discoverability.
Relevance:
His hashtags are always relevant to the content, ensuring they attract the right audience.

Network and Following:

Strategy:
Farokh follows and interacts with other influential figures in the NFT and Web3 space, fostering a network of high-value connections.
Management:
He strategically builds relationships with key players and actively participates in discussions and collaborations to maintain a strong network presence.

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6. Punk6529 (@punk6529)

Tweet Behavior:

Frequency and Timing:
Punk6529 tweets multiple times daily, usually during high engagement. His tweets often include lengthy threads discussing deep insights into the NFT and crypto space.
Content Types:
His content includes philosophical discussions, market analyses, and updates on his projects, such as the open metaverse and NFT museum district.

Social Media Usage:

Platforms:
Primarily active on Twitter, Punk6529 focuses on detailed threads and updates. He occasionally appears on other platforms for interviews and discussions but uses Twitter as his main communication channel.
Cross-promotion:
Limited cross-promotion due to his preference for in-depth Twitter threads, uniquely suited to the platform's format.

Content Analysis:

Themes:
His tweets cover the philosophical and technical aspects of NFTs, decentralization, and the future of the metaverse. He often explores the societal implications of these technologies.
Engaging Tweets:
High engagement on threads that discuss future predictions and elaborate on the potential of NFTs and decentralized networks.

Follower Engagement:

Methods:
Engages through detailed replies and discussions on his threads. Punk6529 often encourages debate and thoughtful commentary.
Community Building:
Builds community by fostering in-depth discussions and encouraging his followers to think critically about the future of NFTs and crypto.

Meme Usage:

Usage:
He occasionally uses memes to make complex ideas more accessible or add humor to his content.
Creation:
Selects or creates memes that align with the intellectual tone of his content, often adding context to his philosophical discussions.

Trend Setting:

Techniques:
Sets trends by pioneering discussions on underexplored aspects of NFTs and the metaverse. His thought leadership attracts a dedicated following.
Viral Content:
In-depth threads and visionary statements often go viral within the NFT and crypto communities.

Hashtag Strategy:

Types:
Uses specific hashtags like #NFT, #Metaverse, and #Decentralization to reach targeted audiences.
Relevance:
Ensures hashtags are relevant and supports the discovery of his detailed and thought-provoking content.

Network and Following:

Strategy:
Follows influential thinkers, developers, and key figures in the NFT and crypto space. His network is built on intellectual engagement and shared interests in the future of technology.
Management:
Maintains a focused and strategic network, engaging with those who contribute valuable insights and discussions to his threads.

Comparison between 6 influencers:

Individual Characteristics

Gary Vaynerchuk
is known for motivational and
educational
content that uses a broad range of platforms to reach a diverse audience.
Pranksy
: Focuses on
NFT updates and market insights
, engaging followers through active discussions and retweets.
Cozomo de’ Medici
specializes in
art promotions and market updates
, and it thoughtfully engages the art community.
Beeple
: Primarily posts
art updates and industry news
, maintaining a straightforward engagement strategy.
Farokh
: Combines
promotional content with personal insights
, utilizing Twitter Spaces for deeper community interaction.
Punk6529
: Engages followers with
philosophical discussions and market analysis
, using detailed threads to foster in-depth conversations.

Conclusion of the 6 influencers:

Gary Vaynerchuk's Approach

Example: Gary Vaynerchuk often shares videos discussing the future of NFTs and how they integrate with broader digital trends.
How to Apply: Create short, engaging videos explaining the unique features of Eternal Garden and The Confluence. Emphasize how these products fit into the future of gaming and digital ownership.

Pranksy's Approach

Example: Pranksy tweets about his latest NFT acquisitions, often highlighting the art and the artist.
How to Apply: Share detailed tweets showcasing new NFTs from Eternal Garden. Highlight each NFT's artists and unique aspects, creating excitement and anticipation for upcoming releases.

Beeper's Approach

Example: Beeper shares technical updates and new features in the Web3 space.
How to Apply: Regularly tweet about new features, updates, and technical advancements in The Confluence game. Explain how these features enhance the gaming experience and the benefits for players.

CozomoMedici's Approach

Example: CozomoMedici combines personal stories with NFT promotions, providing context and background.
How to Apply: Share personal anecdotes and stories about the development of Eternal Garden. Discuss the inspiration behind the game and the team’s journey, creating a narrative that followers can connect with.

Farokh's Approach

Example: Farokh frequently hosts Twitter Spaces to discuss NFTs and market trends with other influencers.
How to Apply: Host regular Twitter Spaces to discuss The Confluence and Eternal Garden. Invite other influencers and experts to join the conversation, providing insights and creating a community around the products.

Punk6529's Approach

Example: Punk6529 writes long-form threads about the broader implications of NFTs and Web3.
How to Apply: Write detailed threads exploring the philosophical and societal implications of blockchain gaming and NFTs. Discuss how Eternal Garden and The Confluence contribute to the evolution of digital ownership and the gaming industry.

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Relation to The Confluence.World

Improvements:

Various and diverse content: post something more than the product to attract fans
More interactions: More comments and discussions with fans can build up user viscosity.

Combined strategies based on the influencers:

Educational Content
: Share videos and threads explaining the concept and benefits of Eternal Garden and The Confluence, similar to Gary Vaynerchuk and Punk6529.
Showcase NFTs
: Highlight individual NFTs and their artists, following Pranksy's example.
Technical Updates
: Regularly update followers on new game features and advancements inspired by Beeper.
Narrative and Personal Stories
: Share the story behind the products and the team, as CozomoMedici does.
Community Engagement
: Host Twitter Spaces and engage with the community, following Farokh’s example.